Out-of-Home Ads
Coca-Cola
Trusted by Cardiff Businesses
PPC Management Agency
in Cardiff
Paid search and paid social that Cardiff boards can actually defend.
Cardiff PPC is where a lot of marketing budget quietly disappears — generic campaigns, poor conversion tracking, and junior account managers running accounts with no commercial context. TML manages paid search, Meta and LinkedIn for Welsh capital brands with senior leads, honest attribution, and campaign logic that holds up in a board meeting or an investor update.
500+ brands · 15+ years · Senior team only
Quick Answer
Cardiff PPC has the same trap as most UK cities — campaigns set up two years ago against outdated strategies that nobody has properly rebuilt. Most of our Cardiff inheritances are a collection of Performance Max campaigns pointed at irrelevant audiences, Meta campaigns running on exhausted creative, or LinkedIn campaigns burning £4-8k monthly on form-fill leads that never convert to meetings. Rebuilding the tracking and account structure is usually the first 60 days.
Average ROAS
Campaigns Optimized
Client Retention
Years in PPC
TML provides ppc management in Cardiff for businesses that need a practical growth partner, not another generic vendor. Our ppc management services in Cardiff cover strategy, execution, reporting, and ongoing improvement, with recommendations shaped around your market, margins, and buyer journey across Wales.
Updated June 2026: Mid-year reviews are pushing decision-makers to audit their digital agency relationships and seek stronger ROI. For businesses in Cardiff, this makes ppc management one of the highest-leverage investments right now. TML reviews and refreshes strategies each month to stay aligned with current market conditions. Cardiff businesses in Government & Public Sector, Finance, Media & Broadcasting are raising their ppc management standards fast. Demand is strongest, where digital-first buyers compare vendors online before making a call. TML's team shares the same working hours and market context as Chandigarh, enabling tight collaboration without delays. Typical ppc management investment in this market ranges from £800/mo → £2,200/mo → £7,000/mo.
Why Choose TML
Why Cardiff businesses choose our PPC Management company.
01
Senior Media Buyers on Every Account
Your Cardiff account is run by a seven-plus-year PPC lead directly, not a junior with a Google certification and a template.
02
Cross-Channel Fluency
Google, Bing, Meta, LinkedIn, TikTok — one senior team across channels, so the logic translates rather than being fragmented across vendors.
03
Honest Attribution
We model multi-touch where it reflects reality, are direct about platform-native attribution overclaiming, and don't publish dashboards that dress up the numbers.
04
Board-Ready Reporting
Monthly reports Cardiff founders can take straight into an investor or partner meeting — not jargon-stuffed decks that hide the actual performance.
Selected Work
A glimpse of what we've built.
Outdoor Campaign
Pepsi
Brand Identity
Brand System
Web Development
Multi-Device Web
Guerilla Marketing
Snickers
UX / UI Design
PropTech App
Social & Creative
Fitness Creative
Packaging Design
Eskimo
Mobile UX
Smart Home App
Print Advertising
Faber Castell
Our Process
Our PPC Management agency process in Cardiff.
A proven playbook refined across 500+ engagements. The depth scales to your budget — the rigour never does.
01
Step 1
Discovery & Audit
We start by understanding your Cardiff business goals, target audience, and current ppc management landscape to identify opportunities.
02
Step 2
Strategy & Planning
Our team develops a tailored ppc management strategy designed specifically for the Cardiff market and your unique business needs.
03
Step 3
Execution
We execute the plan with precision — deploying ppc management campaigns and assets optimized for maximum impact in Cardiff.
04
Step 4
Monitor & Optimise
We continuously monitor, analyse, and optimise your ppc management performance to ensure sustained growth for your Cardiff business.
05
Step 5
Report & Scale
Monthly transparent reports, actionable insights, and data-backed scaling recommendations so your Cardiff business keeps growing.
PPC Management Services in Cardiff
Complete PPC Management services for Cardiff businesses.
01
Cross-Platform Strategy
Unified paid advertising strategy across Google, Meta, LinkedIn, YouTube, and programmatic platforms — with budget allocation and messaging optimised for each platform's unique audience and user intent.
02
Keyword Research & Management
Comprehensive keyword research, match type strategy, and ongoing negative keyword management to target high-intent searches while eliminating irrelevant clicks that waste your budget.
03
Bid Management
Expert bid strategy selection and ongoing optimisation using Smart Bidding algorithms where data supports it, and manual control where precision is required — always focused on maximising your return.
04
Ad Creative Production
Compelling ad copy for search, visually engaging creative for display and social, and video ad scripts and production for YouTube — all tested continuously for performance improvement.
05
Landing Page Optimisation
Conversion rate optimisation for your PPC landing pages, ensuring the full funnel from ad click to conversion is as efficient as possible and that ad spend generates maximum return.
06
Reporting & Attribution
Advanced conversion tracking, cross-channel attribution modelling, and clear performance reporting that shows exactly which campaigns, ads, and keywords are generating revenue for your business.
PPC Management Agency in Cardiff
PPC Management in Cardiff.
01
Your PPC Management Partner in Cardiff.
Cardiff PPC has the same trap as most UK cities — campaigns set up two years ago against outdated strategies that nobody has properly rebuilt. Most of our Cardiff inheritances are a collection of Performance Max campaigns pointed at irrelevant audiences, Meta campaigns running on exhausted creative, or LinkedIn campaigns burning £4-8k monthly on form-fill leads that never convert to meetings. Rebuilding the tracking and account structure is usually the first 60 days.
We run Cardiff PPC across the full paid stack. Google and Bing search for high-intent commercial queries. Performance Max for e-commerce. Meta and Instagram for D2C and hospitality. LinkedIn for Cardiff Bay B2B and professional services. TikTok for relevant consumer brands. The goal is always connected logic across channels — funnel stages allocated to the platform that performs best for them, not siloed budgets fighting each other.
Attribution work is particularly important in Cardiff because many of our clients answer to sophisticated boards, public-sector procurement panels or investor groups. We build multi-touch models for B2B, ROAS-indexed reporting for D2C, and documented gaps where tracking isn't clean. Dashboards that overclaim credit for revenue are how PPC engagements end acrimoniously — and we don't ship them.
02
PPC Management Market in Cardiff.
mediafinancegovernmenteducationtourismtech
Cardiff is home to thriving media, finance, government industries, and each requires a unique ppc management approach. With a diverse economy driven by media, finance, government, education, businesses are increasingly turning to digital solutions to stay competitive.
The competitive landscape in Cardiff is evolving rapidly. At TML, we help you navigate this by identifying gaps in your competitors' strategies and positioning your brand where it matters most.
Cardiff's PPC market has a few competent mid-tier agencies in Cardiff Bay and Pontcanna charging £2-4k monthly, plus Bristol and London PPC specialists pitching down at £3-7k monthly retainers plus performance fees. TML fills the senior-led slot at roughly half Bristol pricing with cross-channel depth most Cardiff agencies can't match internally.
03
Case Study.
A Cardiff Bay B2B services firm had been spending £9k monthly across Google Ads and LinkedIn for 18 months with no clear attribution to closed revenue. We rebuilt conversion tracking through HubSpot, restructured campaigns against named ICPs, and killed three channels that weren't contributing. Within four months attributed pipeline grew 2.4x on roughly the same total spend and the firm could defend the budget at its quarterly board review with actual numbers.
Cardiff Market Insights
52%
of Cardiff PPC accounts we audit have conversion tracking issues misreporting performance
Over two years of Cardiff account audits the majority of inherited accounts have material conversion-tracking problems — broken server-side events, missing CRM integration, double-counted conversions, or attribution windows set badly. Fixing tracking before optimising spend routinely improves reported ROAS by 30-60% in the first month, before any media changes are made.
PPC Management Expertise in Cardiff
Leading PPC Management agency serving Cardiff.
0.0x
Average ROAS
Our Cardiff PPC clients see an average 4.5x return on ad spend across all platforms.
0+
Campaigns Optimized
Over 1,000 PPC campaigns optimized for peak performance across Wales.
0%
Client Retention
Our commitment to results keeps Cardiff businesses coming back. A 98% retention rate speaks to the quality of our work.
0+
Years in PPC
With 15+ years of PPC management experience, we bring proven results to Cardiff businesses.
Industries We Serve
PPC Management services for every Cardiff industry.
media
finance
government
education
tourism
tech
creative
Proof-led PPC Management support in Cardiff.
Trusted by 500+ businesses
across Cardiff, Swansea, and South Wales
“Our ppc management results in Cardiff doubled within the first quarter of working with TML. Their team genuinely cares about our growth.”
— S. Bhatia, COO at Horizon Retail Group
Verified Google Reviews
4.9
350+ reviews
across 2 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
0+co-signs
& certifications
& certifications
i.Awards & certified partners
01Award · 2026
Top GenAI Company
Clutch · 2026 leader
02Certified partner
Google Ads
Performance & search
03Award · 2024
Red Herring Winner
Top 100 Asia
04Certified partner
Microsoft
Cloud & enterprise
05Certified partner
Shopify
Commerce builds
06Award · 2024
Flutter Service Award
App development excellence
07Certified partner
WordPress
CMS & enterprise web
08Certified partner
ChatGPT
AI workflow partner
09Award · 2025
Top Clutch · App Dev
Verified industry leader
10Certified partner
Gemini
Google AI partner
11Certified partner
Google Cloud
Infra & data
12Certified partner
Bing Ads
Microsoft advertising
ii.Compliance & security
Our PPC Management Work.
FAQ
Cardiff PPC Management agency FAQ.
Which channels should a Cardiff business prioritise?
+
Depends on category. Cardiff hospitality and D2C: Meta plus Google search. Cardiff B2B services and SaaS: Google search plus LinkedIn. Retail e-commerce: Performance Max plus Meta. We audit and recommend properly rather than running every channel by default — most Cardiff accounts benefit from fewer channels executed better.
What's a realistic Cardiff PPC budget?
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Most Cardiff SMBs need £3-10k monthly media spend to produce meaningful results, plus management fee. Professional services and B2B can start leaner at £2-4k monthly. D2C and e-commerce typically scale meaningfully from £5k upwards. We benchmark against your specific category before you commit.
How do you handle B2B attribution?
+
Closed-loop through HubSpot, Salesforce or Pipedrive where possible — tying ad spend to booked meetings, opportunities and closed revenue. Where the CRM can't support that we model multi-touch against available signals and are explicit about gaps. We don't publish made-up attribution numbers.
How much does Cardiff PPC management cost?
+
Senior-led management retainers run £1,500-4,500 monthly depending on channel coverage, account complexity and creative production needs. Below comparable Bristol and London agencies by roughly 40-50% — senior delivery at Indian-rate economics.
Are there lock-in contracts?
+
Three-month initial period to let the work compound properly, then month-to-month. You own all accounts, keep all data, and can end the engagement at any time after the initial period. We earn renewal through performance, not lock-in.
Get a Quote
Talk to a Cardiff strategist
Tell us about your goals — we'll reply within one business day with next steps.
Verified Credentials & Sources
Independently rated and certified across the platforms our work runs on — verifiable on the source directories below.
Read More
PPC Management Insights & Articles.
Industries We Serve
Industries We Serve in Cardiff.
More ways our company helps Cardiff businesses
Branding Agency — Build a Brand People Remember in CardiffSEO Services — Data-Driven Organic Growth in CardiffGoogle Ads Management — Maximize Your Ad ROI in CardiffWebsite Development — Fast, Modern, Conversion-Ready in CardiffSocial Media Marketing — Grow Your Online Presence in CardiffLead Generation Services — Get More Qualified Leads in Cardiff
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PPC Management in Other Cities
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Recent work in Cardiff
B2B Fintech
How a London Fintech Firm Built Thought Leadership and Cut Sales Cycle by 30%
Sales cycle reduction: 25–35%
Read case study →Precision ManufacturingHow a Manchester Manufacturer Generated 80+ B2B Leads Per Month Online
Monthly B2B digital leads: 60–100 per month by month 9
Read case study →Real Estate / Residential AgencyHow a London Real Estate Agency Grew Organic Valuations 3x in 12 Months
Organic valuation requests: 2.5–4x in 12 months
Read case study →Ready to grow in Cardiff?
Get a free consultation for your ppc management needs. No obligations — just expert advice tailored to your Cardiff business.
500+ brands · 15+ years · Senior team only
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