Website Development Fast, Modern, Conversion-Ready

A one-second delay in page load time reduces conversions by 7% and increases bounce rate by 11%, according to Google's own research. In 2026, Core Web Vitals are not just an SEO ranking factor — they directly determine whether a visitor stays on your site or hits the back button. The threshold for Largest Contentful Paint (LCP) is 2.5 seconds, and for Interaction to Next Paint (INP) it is 200 milliseconds. Over 60% of websites we audit fail at least one of these metrics, which means they are losing both rankings and customers to faster competitors.

At TML, performance is baked into our development process, not bolted on after launch. We build with Next.js and React, which enable server-side rendering, automatic code splitting, and image optimisation out of the box. Our standard build achieves LCP under 1.5 seconds, INP under 100 milliseconds, and perfect CLS scores. We use Cloudflare or Vercel edge networks to serve content from the nearest server to your visitors — whether they are in Chandigarh, Dubai, London, or Sydney.

The business impact of speed is measurable and significant. Our e-commerce clients who migrated from slow WordPress themes to optimised Next.js builds saw average conversion rate improvements of 25–40%. A real estate client in Chandigarh reduced their bounce rate from 68% to 31% after we rebuilt their property listing site with lazy-loaded images, optimised search filters, and server-side rendering. Speed is not a technical nicety — it is a revenue lever.

WordPress powers roughly 40% of the web and is the right choice when you need a content-heavy website with frequent updates, your team is non-technical and needs an intuitive admin panel, and your budget is modest. We build WordPress sites with lightweight themes (GeneratePress or Kadence), essential plugins only, and proper caching/CDN configuration to avoid the bloated, slow WordPress sites that give the platform a bad reputation. Best for: blogs, news sites, small business websites, directories, and membership sites. Typical budget: $1,500–$5,000.

Next.js (React-based) is our recommendation for businesses where performance, scalability, and custom functionality matter. It delivers significantly faster page loads through server-side rendering and static generation, supports complex interactive features, and scales effortlessly from 100 to 10 million monthly visitors. The trade-off is higher development cost and the need for developer involvement for content changes (unless paired with a headless CMS like Sanity or Strapi). Best for: SaaS products, high-traffic corporate sites, custom web applications, and businesses prioritising SEO and speed. Typical budget: $4,000–$12,000+.

Shopify is purpose-built for e-commerce and handles product management, inventory, payments, and shipping out of the box. It is the fastest path to a functional online store, with thousands of apps for extending functionality. The limitation is customisation — you are working within Shopify's framework, and highly custom designs or features may require workarounds. For businesses selling physical products with standard e-commerce needs, Shopify is often the most cost-effective choice. Best for: product-based businesses, D2C brands, and retailers. Typical budget: $2,000–$7,500 for design and setup, plus Shopify's monthly subscription.

A basic Shopify or WooCommerce store with a premium theme, 50–100 products, standard payment gateway integration (Stripe, Square, or Shopify Payments), and essential pages (home, shop, about, contact, policies) typically costs $2,000–$4,000 at TML. This includes responsive design customisation, product upload, basic SEO setup, and training on managing your store. It is suitable for businesses just entering e-commerce or those with straightforward product catalogues.

A mid-range e-commerce build — custom design, advanced filtering and search, multi-currency support, inventory management integration, customer accounts with order tracking, and integration with accounting or ERP software — ranges from $5,000 to $10,000. This tier is where most growing D2C brands and established retailers land. We typically recommend Shopify Plus or a custom WooCommerce build at this level, depending on your specific integration requirements and growth trajectory.

Enterprise e-commerce projects with custom-built frontends (headless commerce using Next.js + Shopify or Medusa), complex product configuration tools, B2B pricing portals, marketplace features, or high-volume transaction handling start at $12,000 and can exceed $35,000 for fully custom solutions. These projects involve dedicated project managers, phased delivery over 3–6 months, and extensive testing. We provide transparent, itemised quotes for every project so you know exactly what you are paying for at each stage.

An unmaintained website is a security liability. WordPress sites that skip updates are the most common target for malware injection — 90% of hacked CMS sites are WordPress, and the vast majority were running outdated core software, themes, or plugins. We have cleaned up dozens of hacked sites for businesses who came to us after their hosting provider suspended their account or Google flagged their site as dangerous. The cost of recovery ($500–$1,500) always exceeds the cost of prevention ($150–$500/month for a maintenance plan).

Beyond security, websites degrade in performance over time. Database tables bloat, plugins conflict after updates, image libraries grow without optimisation, and SSL certificates expire. A website that loaded in 2 seconds at launch can slow to 5+ seconds within a year without active maintenance. Our maintenance plans include weekly backups, monthly software updates with staging environment testing, uptime monitoring, quarterly performance audits, and priority support for any issues that arise.

For businesses relying on their website for lead generation or e-commerce revenue, downtime has a direct financial cost. If your site generates $10,000 in monthly revenue and experiences 8 hours of downtime, that is roughly $500 in lost revenue — plus the SEO damage from Google encountering server errors during a crawl. Our maintenance clients enjoy 99.9% uptime guarantees, automated failover systems, and response times under 4 hours for critical issues.

Globally, mobile devices account for over 60% of all internet traffic, and Google has fully transitioned to mobile-first indexing — meaning it evaluates the mobile version of your site for all ranking decisions. If your website is not designed and developed with mobile as the primary experience, you are building for the minority of your audience. At TML, every project starts with mobile wireframes and prototypes before we even consider the desktop layout.

Mobile-first design is not simply making a desktop site responsive. It requires rethinking information architecture for smaller screens, designing touch-friendly navigation with adequate tap targets (minimum 48x48 pixels), optimising forms for mobile input (using appropriate keyboard types, autofill, and minimal fields), and ensuring that the most important content and calls-to-action are visible without scrolling. Our designs prioritise thumb-zone accessibility, ensuring key interactive elements fall within the natural reach of one-handed phone use.

The conversion impact of proper mobile optimisation is substantial. Our clients who have undergone mobile-first redesigns see average improvements of 35–50% in mobile conversion rates. For an e-commerce client in Chandigarh selling fashion accessories, optimising the mobile checkout flow — reducing form fields from 12 to 6, adding UPI and wallet payment options, and implementing address auto-complete — increased mobile order completions by 62%. These are not design preferences; they are revenue decisions.