Out-of-Home Ads
Coca-Cola
Trusted by Cardiff Businesses
Influencer Marketing Agency
in Cardiff
Welsh capital influencer programmes built on real creators, not follower counts.
Cardiff influencer marketing has a particular texture — a tight Welsh creator community, BBC Wales Cymru-adjacent talent, and audiences that spot inauthentic partnerships immediately. TML builds Cardiff influencer campaigns that actually move revenue, not just engagement. Senior creator strategy, transparent contracts, honest performance measurement, and Welsh-language partnerships where they matter.
500+ brands · 15+ years · Senior team only
Quick Answer
Cardiff's creator economy is smaller and tighter than Bristol's. The same 40-60 genuine local voices keep appearing across lifestyle, food, fashion and hospitality campaigns, and Welsh audiences notice when a brand cycles through all of them in six months. Our Cardiff approach leans on fewer, longer-term creator relationships with proper commercial depth rather than high-volume burst campaigns that lose authenticity fast.
Years Experience
Avg Engagement
Influencer Network
Reach Generated
TML provides influencer marketing in Cardiff for businesses that need a practical growth partner, not another generic vendor. Our influencer marketing services in Cardiff cover strategy, execution, reporting, and ongoing improvement, with recommendations shaped around your market, margins, and buyer journey across Wales.
Updated June 2026: Mid-year reviews are pushing decision-makers to audit their digital agency relationships and seek stronger ROI. For businesses in Cardiff, this makes influencer marketing one of the highest-leverage investments right now. TML reviews and refreshes strategies each month to stay aligned with current market conditions. Cardiff businesses in Government & Public Sector, Finance, Media & Broadcasting are raising their influencer marketing standards fast. Demand is strongest, where digital-first buyers compare vendors online before making a call. TML's team shares the same working hours and market context as Chandigarh, enabling tight collaboration without delays. Typical influencer marketing investment in this market ranges from £800/mo → £2,200/mo → £7,000/mo.
Why Choose TML
Why Cardiff companies choose our Influencer Marketing services.
01
Cardiff Creator Community Fluency
We know the Welsh capital creator scene — the genuine local voices versus the inflated-follower imports. Briefing happens with people we've actually worked with.
02
Commercial Measurement, Not Vanity
Creator fees tied to tracked outcomes — affiliate links, UTM attribution, promo-code redemption. Not reach metrics nobody can bank.
03
Welsh-Language Creator Partnerships
For Welsh-language campaigns we work with Cardiff-based Welsh creators and native Welsh script reviewers. Bilingual campaigns done properly, not machine-translated.
04
ASA Compliance Built In
Every partnership is properly disclosed per ASA guidance. Clear #ad labelling, contracts that protect the brand and creator, and audit-ready paper trails.
Selected Work
A glimpse of what we've built.
Outdoor Campaign
Pepsi
Brand Identity
Brand System
Web Development
Multi-Device Web
Guerilla Marketing
Snickers
UX / UI Design
PropTech App
Social & Creative
Fitness Creative
Packaging Design
Eskimo
Mobile UX
Smart Home App
Print Advertising
Faber Castell
Our Process
The Influencer Marketing process behind every Cardiff campaign.
A proven playbook refined across 500+ engagements. The depth scales to your budget — the rigour never does.
01
Step 1
Discovery & Audit
We start by understanding your Cardiff business goals, target audience, and current influencer marketing landscape to identify opportunities.
02
Step 2
Strategy & Planning
Our team develops a tailored influencer marketing strategy designed specifically for the Cardiff market and your unique business needs.
03
Step 3
Execution
We execute the plan with precision — deploying influencer marketing campaigns and assets optimized for maximum impact in Cardiff.
04
Step 4
Monitor & Optimise
We continuously monitor, analyse, and optimise your influencer marketing performance to ensure sustained growth for your Cardiff business.
05
Step 5
Report & Scale
Monthly transparent reports, actionable insights, and data-backed scaling recommendations so your Cardiff business keeps growing.
Influencer Marketing Services in Cardiff
Full-scope Influencer Marketing services for Cardiff.
01
Influencer Discovery & Vetting
Data-driven creator identification using audience authenticity analysis, demographic alignment, and engagement quality scoring across Instagram, YouTube, and other platforms to find creators who genuinely reach your target customers.
02
Campaign Strategy
Complete campaign planning including platform selection, creator tier mix, content format strategy, messaging frameworks, and campaign timeline aligned to your brand objectives and target audience.
03
Outreach & Negotiation
Professional outreach, rate negotiation, and contract management to secure the best partnerships at fair market rates while protecting your brand interests through proper legal agreements.
04
Creative Briefing
Detailed, creator-friendly briefs that communicate your brand requirements clearly while giving creators the creative freedom to produce authentic content that resonates with their audiences.
05
Content Review & Approvals
Structured content review workflow ensuring brand safety, advertising standards compliance, and quality standards without stifling the natural creator voice that makes influencer content effective.
06
Performance Reporting
Comprehensive post-campaign analytics with reach, engagement, traffic attribution, conversion tracking, EMV calculation, and actionable recommendations for future campaigns.
Influencer Marketing Agency in Cardiff
Influencer Marketing in Cardiff.
01
Your Influencer Marketing Partner in Cardiff.
Cardiff's creator economy is smaller and tighter than Bristol's. The same 40-60 genuine local voices keep appearing across lifestyle, food, fashion and hospitality campaigns, and Welsh audiences notice when a brand cycles through all of them in six months. Our Cardiff approach leans on fewer, longer-term creator relationships with proper commercial depth rather than high-volume burst campaigns that lose authenticity fast.
Typical engagements cover three use cases. Cardiff hospitality brands — restaurants, bars and hotels across the Bay and city centre — needing Welsh creator visits tied to tracked bookings. Canton and Roath D2C independents wanting UGC content and founder-meets-creator collaboration. Cathays-area university-adjacent brands using student-creator partnerships for community-scale reach. Each needs a different contract structure and performance metric.
We negotiate creator fees transparently — most Cardiff micro-influencers (5k-50k followers) sit between £150 and £800 per deliverable depending on category and usage rights. Mid-tier Welsh creators (50k-200k) run £800-3,500. We'll show you the going rates, push back on inflated asks, and build contracts that include usage rights, exclusivity windows and performance clauses rather than one-off payments for single posts.
02
Influencer Marketing Market in Cardiff.
mediafinancegovernmenteducationtourismtech
Cardiff is home to thriving media, finance, government industries, and each requires a unique influencer marketing approach. With a diverse economy driven by media, finance, government, education, businesses are increasingly turning to digital solutions to stay competitive.
The competitive landscape in Cardiff is evolving rapidly. At TML, we help you navigate this by identifying gaps in your competitors' strategies and positioning your brand where it matters most.
Cardiff's influencer marketing is mostly freelance creators working direct and a handful of small Welsh capital agencies offering it as a bolt-on. Bristol and London influencer agencies pitch to bigger Cardiff clients at £5-15k monthly. TML occupies the senior Cardiff-specialist slot with genuine creator relationships and commercial measurement at roughly half London agency pricing.
03
Case Study.
A Cardiff Bay independent restaurant group wanted creator-driven bookings but had been burned by a previous campaign of 12 imported UK influencers that produced almost no tracked revenue. We shortlisted six genuine South Wales creators, structured six-month partnerships with tracked promo codes, and ran founder-creator dinners for organic content. Direct creator-attributed bookings tripled in the first quarter and one creator became a long-term brand partner across three locations.
Cardiff Market Insights
3.2x
higher booking conversion on Cardiff hospitality campaigns using local Welsh creators vs imported UK influencers
Tracked data across our Cardiff hospitality engagements consistently shows significantly higher commercial performance from genuine Welsh capital creators compared with UK-national influencers brought in for the campaign. Cardiff audiences book from people they actually recognise, and the cultural specificity of local voice consistently outperforms bigger-follower imports.
Influencer Marketing Expertise in Cardiff
Cardiff businesses rely on our Influencer Marketing services.
0+
Years Experience
With 15+ years of influencer marketing expertise, we know what drives results in Cardiff.
0.0%
Avg Engagement
Our influencer selections for Cardiff brands achieve an average 3.5% engagement rate.
0K+
Influencer Network
We work with a vetted network of 5,000+ influencers across Wales and globally.
0M+
Reach Generated
Our influencer campaigns have generated 100M+ reach for businesses across Wales.
Industries We Serve
Cardiff industries we offer Influencer Marketing services to.
media
finance
government
education
tourism
tech
creative
Measured Influencer Marketing outcomes for Cardiff clients.
Trusted by 500+ businesses
across Cardiff, Swansea, and South Wales
“After years of mediocre influencer marketing results in Cardiff, TML finally moved the needle. Their process is transparent and effective.”
— D. Patel, Managing Director at Summit Health Partners
Verified Google Reviews
4.9
350+ reviews
across 2 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
0+co-signs
& certifications
& certifications
i.Awards & certified partners
01Award · 2026
Top GenAI Company
Clutch · 2026 leader
02Certified partner
Google Ads
Performance & search
03Award · 2024
Red Herring Winner
Top 100 Asia
04Certified partner
Microsoft
Cloud & enterprise
05Certified partner
Shopify
Commerce builds
06Award · 2024
Flutter Service Award
App development excellence
07Certified partner
WordPress
CMS & enterprise web
08Certified partner
ChatGPT
AI workflow partner
09Award · 2025
Top Clutch · App Dev
Verified industry leader
10Certified partner
Gemini
Google AI partner
11Certified partner
Google Cloud
Infra & data
12Certified partner
Bing Ads
Microsoft advertising
ii.Compliance & security
Our Influencer Marketing Work.
FAQ
Influencer Marketing services in Cardiff: your questions answered.
How do you choose creators for Cardiff campaigns?
+
On audience fit first, follower count last. We look at engagement quality, audience geography (are their followers actually in South Wales?), content alignment with your brand, and past partnership performance. A 12k-follower Cardiff-genuine creator frequently outperforms a 100k-follower imported national on tracked bookings.
Do you handle contracts and ASA compliance?
+
Yes — every creator contract is drafted to include usage rights, exclusivity, content approval, payment terms and ASA-compliant disclosure requirements. We audit posts post-publication to confirm #ad labelling and flag non-compliance. The paperwork exists so disputes don't.
Can you run Welsh-language creator partnerships?
+
Yes — we work with Cardiff-based Welsh-language creators and have Welsh native reviewers on bilingual scripts. For fully Welsh campaigns the creator and content are genuinely Welsh-first. We don't machine-translate or expect Welsh audiences to accept half-hearted bilingual execution.
How much does a Cardiff influencer campaign cost?
+
Entry-level single-creator campaigns start around £1,500 all-in. Ongoing Cardiff creator retainers typically run £3,500-12,000 monthly depending on creator tier, volume and paid amplification. We'll build a realistic plan against your budget rather than upselling.
Do you guarantee reach or engagement numbers?
+
We guarantee deliverables, disclosure compliance and tracking integrity. We don't guarantee platform-dictated metrics like reach or engagement — anyone who does is either gaming the numbers or misleading you. We report honestly on what performed and what didn't.
Get a Quote
Talk to a Cardiff strategist
Tell us about your goals — we'll reply within one business day with next steps.
Verified Credentials & Sources
Independently rated and certified across the platforms our work runs on — verifiable on the source directories below.
Read More
Influencer Marketing Insights & Articles.
Industries We Serve
Industries We Serve in Cardiff.
Also Available In
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Recent work in Cardiff
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How a London Fintech Firm Built Thought Leadership and Cut Sales Cycle by 30%
Sales cycle reduction: 25–35%
Read case study →Precision ManufacturingHow a Manchester Manufacturer Generated 80+ B2B Leads Per Month Online
Monthly B2B digital leads: 60–100 per month by month 9
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Organic valuation requests: 2.5–4x in 12 months
Read case study →Ready to grow in Cardiff?
Get a free consultation for your influencer marketing needs. No obligations — just expert advice tailored to your Cardiff business.
500+ brands · 15+ years · Senior team only
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