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Full-stack e-commerce growth โ paid, owned, earned, and the unit economics that matter.
Austin's DTC scene has exploded โ craft beverage, apparel, wellness, CPG, and consumer tech all scaling fast out of the city. What kills most of them isn't traffic; it's blended CAC creeping past LTV while nobody is watching the real numbers. TML runs full-stack e-commerce programmes for Austin brands โ Meta + Google + TikTok, email and SMS, CRO, and the LTV/CAC discipline that separates brands that scale from brands that stall.
500+ brands ยท 15+ years ยท Senior team only
Quick Answer
Austin has become one of the most important DTC cities in the U.S. โ craft beverage, wellness, apparel, CPG, consumer tech, and coffee brands all building here and shipping nationally. The common pattern we see: brands hit $3-5M ARR on Meta and organic, then stall because the LTV/CAC math stops working and nobody on the team is modeling it properly. TML steps in at exactly that inflection.
Years Experience
Platforms Supported
Revenue Generated
Average ROAS
TML provides e-commerce marketing in Austin for businesses that need a practical growth partner, not another generic vendor. Our e-commerce marketing services in Austin cover strategy, execution, reporting, and ongoing improvement, with recommendations shaped around your market, margins, and buyer journey across Texas.
Updated May 2026: Pre-summer hiring and event seasons are lifting demand for social media management and influencer activations. For businesses in Austin, this makes e-commerce marketing one of the highest-leverage investments right now. TML reviews and refreshes strategies each month to stay aligned with current market conditions. Austin businesses in Technology, Music & Entertainment, Healthcare are raising their e-commerce marketing standards fast. Demand is strongest, where digital-first buyers compare vendors online before making a call. TML's team shares the same working hours and market context as Chandigarh, enabling tight collaboration without delays. Typical e-commerce marketing investment in this market ranges from $1,800/mo โ $5,000/mo โ $15,000/mo.
Why Choose TML
LTV/CAC, contribution margin, payback period โ we run accounts to the real numbers, not the vanity ROAS most Austin agencies report on.
Meta, Google, TikTok, email and SMS (Klaviyo/Postscript), influencer, SEO, CRO. Coordinated strategy โ not four agencies running disconnected plays.
Our team lives inside Shopify, Recharge for subscription brands, and Klaviyo for lifecycle. Native integrations and tech fluency other Austin agencies often lack.
Every account lead has scaled at least one $10M+ DTC brand. Austin agencies routinely staff juniors on DTC โ we don't; the unit economics don't forgive it.
Selected Work
Our Process
A proven playbook refined across 500+ engagements. The depth scales to your budget โ the rigour never does.
We start by understanding your Austin business goals, target audience, and current e-commerce marketing landscape to identify opportunities.
Our team develops a tailored e-commerce marketing strategy designed specifically for the Austin market and your unique business needs.
We execute the plan with precision โ deploying e-commerce marketing campaigns and assets optimized for maximum impact in Austin.
We continuously monitor, analyse, and optimise your e-commerce marketing performance to ensure sustained growth for your Austin business.
Monthly transparent reports, actionable insights, and data-backed scaling recommendations so your Austin business keeps growing.
E-commerce Marketing Services in Austin
Google Shopping, Meta Ads, and Performance Max campaigns managed for maximum ROAS, with feed optimisation, audience building, and continuous creative testing to profitably acquire new customers at scale.
Product page optimisation, category SEO, technical fixes, and content marketing that builds sustainable organic traffic and reduces long-term customer acquisition costs from search.
Revenue-driving automation flows and broadcast campaigns using Klaviyo or your existing platform โ welcome series, abandoned cart, post-purchase, and retention sequences that compound in value over time.
Data-driven product page, category page, and checkout optimisation using heatmaps, session recordings, and A/B testing to improve the percentage of visitors who complete a purchase.
Repeat purchase programs, loyalty scheme design and implementation, VIP customer programs, and win-back campaigns that maximise customer lifetime value from your existing customer base.
Advanced GA4 setup, cohort analysis, LTV tracking, and multi-channel attribution reporting that gives you accurate visibility into unit economics and informs smarter budget allocation decisions.
E-commerce Marketing Agency in Austin

Austin has become one of the most important DTC cities in the U.S. โ craft beverage, wellness, apparel, CPG, consumer tech, and coffee brands all building here and shipping nationally. The common pattern we see: brands hit $3-5M ARR on Meta and organic, then stall because the LTV/CAC math stops working and nobody on the team is modeling it properly. TML steps in at exactly that inflection.
We run Austin e-commerce accounts across Meta, Google (Shopping + Performance Max + branded), TikTok (paid + organic), Klaviyo email and Postscript SMS, influencer programmes, SEO for category and review pages, and full-funnel CRO. Every channel reports up to the same LTV/CAC and contribution-margin dashboard โ so decisions get made on real economics, not siloed channel wins.
The Austin-specific angle: most local DTC agencies here sell 'Meta ads' as their core product and bolt on everything else. That structure makes it impossible to optimise the whole funnel โ attribution is broken, email strategy is generic, and SMS is either neglected or spammed. TML's in-house model puts every channel on the same team with the same goals, which is how DTC brands actually scale past $10M.

Austin is home to thriving tech, music, film industries, and each requires a unique e-commerce marketing approach. With a diverse economy driven by tech, music, film, education, businesses are increasingly turning to digital solutions to stay competitive.
The competitive landscape in Austin is evolving rapidly. At TML, we help you navigate this by identifying gaps in your competitors' strategies and positioning your brand where it matters most.
Austin's DTC agency market runs from Meta-only shops charging 20% of spend (and topping out when accounts need more than Meta) to premium full-stack agencies at $25K-$60K/month retainers. TML lands in the middle with senior full-stack execution at sustainable pricing. Austin DTC founders scaling past $3M ARR increasingly route to us specifically because Meta-only agencies can't support them past that stage.
An Austin DTC wellness brand was stalling at $4M ARR โ flat Meta, underperforming email, almost no Google, and no SMS programme at all. In 14 months we rebuilt the stack: Meta creative velocity, Google Shopping + PMax proper setup, a Klaviyo rebuild hitting 32% of revenue, and a Postscript SMS programme that added 11% of revenue from a standing start. Run-rate lifted to $9.8M ARR with blended CAC roughly flat.
median monthly ad spend at which Austin DTC brands typically outgrow a freelancer-led setup
Our Austin DTC data shows that brands scaling past roughly $87K/month in blended paid spend consistently outgrow the freelancer or boutique-one-channel-agency model. The coordination cost becomes too high โ broken attribution, siloed creative, and misaligned incentives across channels start leaking meaningful revenue. Full-stack in-house teams are built to hand that coordination off without losing quality.
E-commerce Marketing Expertise in Austin
With 15+ years of e-commerce marketing expertise, we scale online stores in Austin.
We market across 10+ e-commerce platforms including Shopify, WooCommerce, and Magento.
We've helped generate over $5M in e-commerce revenue for businesses across Texas.
Austin e-commerce clients see an average 4.5x return on ad spend.
Industries We Serve
Trusted by 500+ businesses
across Austin, Round Rock, and the greater Austin metro
โTML's e-commerce marketing expertise gave us a competitive edge in Austin that our competitors still haven't figured out.โ
โ E. Thompson, Owner at Greenleaf Hospitality
Verified Google Reviews
350+ reviews
across 2 locations
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FAQ
Sweet spot is $1.5M-$40M annual revenue โ post-product-market-fit, past the point where one founder can run marketing personally, and serious about scaling. We don't work with pre-revenue brands; the economics don't make sense for either party at that stage.
Monthly retainers from $8K (single-channel-heavy accounts) to $30K+ (full-stack multi-channel programmes). Creative production scoped separately. Total cost typically 40-60% below what comparable Austin boutique DTC agencies charge for equivalent scope.
Yes โ Klaviyo and Postscript native. Lifecycle flows, campaign cadence, segmentation, and revenue attribution. Email and SMS should run 25-40% of total DTC revenue if set up properly. Most Austin DTC brands we audit are at 8-15% โ leaving obvious revenue on the table.
Often the ideal setup. Most brands at our target stage have 1-3 in-house marketers โ we run as the senior execution arm, filling channel-execution gaps while the in-house team owns brand, ops, and strategy coordination. Shared Notion, weekly syncs, full transparency.
Blended ROAS, contribution margin, LTV/CAC by cohort, payback period, and channel-specific performance โ all in a shared dashboard, updated weekly. No cherry-picking last-click reporting. Austin DTC founders consistently cite our reporting as the most honest they've seen.
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Independently rated and certified across the platforms our work runs on โ verifiable on the source directories below.
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New patient volume: 2โ3x in 7 months
Read case study โFintech / Personal FinanceOrganic traffic: 20,000โ30,000 visits/month by month 11
Read case study โGet a free consultation for your e-commerce marketing needs. No obligations โ just expert advice tailored to your Austin business.
500+ brands ยท 15+ years ยท Senior team only

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