CRO Agency
in Boston

Boston's biotech and edtech companies have some of the most analytically sophisticated marketing teams in the country — and the most skeptical of CRO vendors making unsubstantiated performance claims. TML Agency's Boston practice leads with methodology: before proposing solutions, we conduct structured qualitative research (user interviews with Boston-area buyers, 5-second tests for comprehension), establish a statistically sound test design, and provide pre-registration of hypotheses so results can't be reverse-engineered post-hoc.

For a Cambridge-based clinical research platform, we A/B tested their researcher onboarding flow — comparing immediate full-access sign-up vs. a guided intent-qualification (research type selector → institution type → team size) before account creation. The intent-qualified variant reduced sign-ups by 8% but increased 30-day activation rate by 41% and trial-to-paid conversion by 29% — a clear net positive for LTV-optimized growth. Boston clients appreciate this nuance.