The honest answer to "how much does a website cost?" ranges from $0 to $500,000+. That is not helpful, I know. So let me narrow it down based on what you actually need.
Your website's cost depends on three things: who builds it, what platform they use, and how complex your requirements are. Let me break down every option.
The Quick Pricing Overview
| Website Type | DIY/Template | Freelancer | Agency |
|---|---|---|---|
| Simple landing page | $0-$200 | $500-$2,000 | $2,000-$5,000 |
| Small business site (5-10 pages) | $200-$1,000 | $2,000-$5,000 | $5,000-$15,000 |
| Professional business site (15-30 pages) | $500-$2,000 | $5,000-$15,000 | $15,000-$50,000 |
| E-commerce store (under 100 products) | $500-$3,000 | $5,000-$20,000 | $20,000-$75,000 |
| Custom web application | N/A | $10,000-$50,000 | $50,000-$500,000+ |
For Indian businesses (INR):
| Website Type | Freelancer | Agency |
|---|---|---|
| Small business site (5-10 pages) | Rs 15,000-50,000 | Rs 50,000-2,00,000 |
| Professional business site | Rs 50,000-2,00,000 | Rs 2,00,000-8,00,000 |
| E-commerce store | Rs 50,000-3,00,000 | Rs 3,00,000-10,00,000 |
Platform Comparison: WordPress vs Shopify vs Custom (Next.js/React)
| Factor | WordPress | Shopify | Custom (Next.js) |
|---|---|---|---|
| Best for | Blogs, business sites, portfolios | E-commerce | High-performance, complex sites |
| Setup cost | $0-$200 (themes/plugins) | $39-$399/mo subscription | $5,000-$50,000+ development |
| Monthly cost | $10-$50 (hosting) | $39-$399 (plan + apps) | $0-$20 (hosting on Vercel) |
| Flexibility | High (50,000+ plugins) | Medium (app ecosystem) | Unlimited (code anything) |
| Speed | Medium (can be optimized) | Good | Excellent (fastest option) |
| Security | Needs management (plugins are attack vectors) | Managed by Shopify | Excellent (no database to hack) |
| SEO | Good (with plugins like Yoast) | Good (improving) | Excellent (full control) |
| Learning curve | Low-Medium | Low | High (needs developers) |
Hidden Costs Most People Forget
The website build is just the beginning. Here are the ongoing costs most people do not budget for:
Domain name: $10-$50/year. Some premium domains cost much more.
Hosting: $5-$50/month for shared hosting, $20-$100/month for VPS, $0-$20/month for JAMstack (Vercel, Netlify).
SSL certificate: Free with most hosting providers now (Let's Encrypt). If someone charges you $100+/year for SSL, find a new provider.
Maintenance: WordPress sites need regular plugin updates, security patches, and backups. Budget $50-$300/month for maintenance, or do it yourself.
Content creation: Professional photography, copywriting, video production. This often costs more than the website itself and is often the difference between a website that converts and one that does not.
SEO: A beautiful website nobody can find is useless. Budget for ongoing SEO ($500-$3,000/month for most businesses).
Template vs Custom Design
Template sites ($0-$200 + customization): Pre-designed templates that you customize with your content, colours, and logo. Platforms like Squarespace, Wix, and WordPress themes make this accessible to anyone.
Pros: Fast to launch, cheap, looks professional enough for most small businesses.
Cons: Limited customization, your site looks like thousands of others, can be slow if the template is bloated.
Custom design ($5,000+): A designer creates a unique design specifically for your brand and business goals. A developer then builds it from scratch.
Pros: Unique, optimized for your specific conversion goals, faster performance, better SEO.
Cons: Expensive, takes longer (4-12 weeks typical), requires skilled professionals.
The honest advice: If you are just starting out and need an online presence quickly, a template is fine. But if your website is your primary lead generation tool and you are investing in marketing to drive traffic to it, a custom site will pay for itself through better conversion rates.
When to Invest in a Website Redesign
Your existing website needs a redesign if:
- It is more than 3-4 years old and looks dated
- It is not mobile-responsive
- Your bounce rate is above 60%
- It loads in more than 3 seconds
- You are embarrassed to share the URL
- Your business has significantly evolved since it was built
A redesign typically costs 60-80% of a new build because you already have content, branding, and an understanding of what works and what does not.
How to Get the Best Value
- Define your requirements clearly before talking to anyone. How many pages? Do you need e-commerce? Blog? Contact forms? Booking system? The clearer your brief, the more accurate the quotes.
- Get at least 3 quotes. Comparing proposals helps you understand fair pricing and what each provider prioritises.
- Look at their portfolio. Not just whether it looks nice, but whether those sites are still live, still fast, and still rank on Google.
- Ask about post-launch support. What happens when something breaks at 10pm on a Friday? What is their turnaround for changes?
- Invest in content. The biggest mistake businesses make is spending $20,000 on a beautiful website and $0 on the words, images, and videos that go on it.
At TML Agency, we build websites using Next.js — the fastest, most SEO-friendly framework available. Our sites consistently score 90+ on Google PageSpeed. Pricing starts from Rs 50,000 for small business sites and scales based on complexity.
Need a website quote? Tell us about your project and we will send you a detailed proposal within 48 hours.