Website Development.

A one-second delay in page load time reduces conversions by 7% and increases bounce rate by 11%, according to Google's own research. In 2026, Core Web Vitals are not just an SEO ranking factor — they directly determine whether a visitor stays on your site or hits the back button. The threshold for Largest Contentful Paint (LCP) is 2.5 seconds, and for Interaction to Next Paint (INP) it is 200 milliseconds. Over 60% of Indian websites we audit fail at least one of these metrics, which means they are losing both rankings and customers to faster competitors.

At TML, performance is baked into our development process, not bolted on after launch. We build with Next.js and React, which enable server-side rendering, automatic code splitting, and image optimisation out of the box. Our standard build achieves LCP under 1.5 seconds, INP under 100 milliseconds, and perfect CLS scores. We use Cloudflare or Vercel edge networks to serve content from the nearest server to your visitors — whether they are in Chandigarh, Dubai, London, or Sydney.

The business impact of speed is measurable and significant. Our e-commerce clients who migrated from slow WordPress themes to optimised Next.js builds saw average conversion rate improvements of 25–40%. A real estate client in Chandigarh reduced their bounce rate from 68% to 31% after we rebuilt their property listing site with lazy-loaded images, optimised search filters, and server-side rendering. Speed is not a technical nicety — it is a revenue lever.

A basic Shopify or WooCommerce store with a premium theme, 50–100 products, standard payment gateway integration (Razorpay, PayU, or Stripe), and essential pages (home, shop, about, contact, policies) typically costs ₹75,000–₹1,50,000 at TML. This includes responsive design customisation, product upload, basic SEO setup, and training on managing your store. It is suitable for businesses just entering e-commerce or those with straightforward product catalogues.

A mid-range e-commerce build — custom design, advanced filtering and search, multi-currency support, inventory management integration, customer accounts with order tracking, and integration with accounting or ERP software — ranges from ₹2,00,000 to ₹4,00,000. This tier is where most growing D2C brands and established retailers land. We typically recommend Shopify Plus or a custom WooCommerce build at this level, depending on your specific integration requirements and growth trajectory.

Enterprise e-commerce projects with custom-built frontends (headless commerce using Next.js + Shopify or Medusa), complex product configuration tools, B2B pricing portals, marketplace features, or high-volume transaction handling start at ₹5,00,000 and can exceed ₹15,00,000 for fully custom solutions. These projects involve dedicated project managers, phased delivery over 3–6 months, and extensive testing. We provide transparent, itemised quotes for every project so you know exactly what you are paying for at each stage.

In India, mobile devices account for over 75% of all internet traffic, and Google has fully transitioned to mobile-first indexing — meaning it evaluates the mobile version of your site for all ranking decisions. If your website is not designed and developed with mobile as the primary experience, you are building for the minority of your audience. At TML, every project starts with mobile wireframes and prototypes before we even consider the desktop layout.

Mobile-first design is not simply making a desktop site responsive. It requires rethinking information architecture for smaller screens, designing touch-friendly navigation with adequate tap targets (minimum 48x48 pixels), optimising forms for mobile input (using appropriate keyboard types, autofill, and minimal fields), and ensuring that the most important content and calls-to-action are visible without scrolling. Our designs prioritise thumb-zone accessibility, ensuring key interactive elements fall within the natural reach of one-handed phone use.

The conversion impact of proper mobile optimisation is substantial. Our clients who have undergone mobile-first redesigns see average improvements of 35–50% in mobile conversion rates. For an e-commerce client in Chandigarh selling fashion accessories, optimising the mobile checkout flow — reducing form fields from 12 to 6, adding UPI and wallet payment options, and implementing address auto-complete — increased mobile order completions by 62%. These are not design preferences; they are revenue decisions.