Arjun Kapoor

I came into content strategy from journalism, which means I learned early that the first draft is never the point — the edit is. Eight years later I run content strategy at TML, covering long-form SEO content, B2B thought leadership, editorial calendar planning, and content audits for clients who've accumulated years of underperforming pages. I've built AI-augmented editorial workflows that let small teams produce research-backed content at scale without losing the voice that makes a brand distinctive. My rule is simple: write for the reader, optimise for the engine, and never confuse the two jobs.