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TML Agency · Music Release & Promotion Specialists

Music Release & Promotion Get Your Music Heard

We help independent artists and labels launch their music with maximum impact. From distribution setup to social media campaigns, playlist pitching, and PR — we handle the business so you can focus on creating.

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Quick Answer

End-to-end music release strategy covering distribution, promotion, playlist pitching, and audience growth. Based in Chandigarh, our team helps independent artists and labels distribute music on Spotify, Apple Music, and Tidal, with specialized expertise in Punjabi music promotion and playlist placements globally.

500+

Songs Released

50M+

Total Streams

1000+

Playlist Placements

100+

Artists Managed

Why Choose Us

What makes our music release & promotion different.

01

Distribution Setup

Get your music on Spotify, Apple Music, YouTube Music, Tidal, and 150+ platforms worldwide. We handle metadata optimization, release scheduling, and platform-specific requirements to ensure your music is available everywhere your listeners are.

02

Playlist Pitching

Strategic pitching to editorial, algorithmic, and independent playlists for maximum stream exposure. Our team crafts compelling pitch narratives and leverages curator relationships to secure placements that drive sustained listening growth.

03

Social Media Campaigns

Pre-release buzz, launch day activation, and sustained promotion campaigns across all platforms. We create shareable content including teasers, behind-the-scenes clips, lyric videos, and fan engagement posts that build anticipation and drive streams.

04

Music Video Production

Concept development, filming direction, and post-production for visually stunning music videos. Our creative team brings your musical vision to life with cinematic storytelling that enhances the listening experience and boosts audience engagement.

05

PR & Press Coverage

Media outreach to music blogs, magazines, and online publications for reviews and features. We write professional press releases, pitch to relevant journalists, and secure coverage that builds your credibility and introduces your music to new audiences.

06

Artist Branding

Complete artist identity development — visual branding, EPK creation, and social media aesthetics. We craft a cohesive artist image that tells your story, resonates with your target audience, and sets you apart in a crowded musical landscape.

Get a Free Quote

Our Process

How we deliver music release & promotion.

A proven playbook that scales from small engagements to full enterprise deployments — same rigour, every time.

01
Step 1

Pre-Release

Build anticipation with teasers, pre-save campaigns, and audience engagement 4-6 weeks before launch.

02
Step 2

Distribution

Set up distribution across all major platforms with proper metadata and release scheduling.

03
Step 3

Launch

Coordinated release day push across social media, playlists, PR outreach, and paid promotions.

04
Step 4

Promote

Sustained promotion with content marketing, influencer partnerships, and targeted ad campaigns.

05
Step 5

Analyze

Track streaming data, audience growth, and campaign performance to inform future releases.

01

How to Release Music Professionally: Distribution to Promotion.

Releasing music in 2026 is more accessible than ever — but standing out requires strategy. The process starts with choosing the right distributor (DistroKid, TuneCore, CD Baby) and ensuring your metadata, ISRC codes, and cover art meet platform specifications. At TML, we handle the entire distribution setup across 150+ platforms including Spotify, Apple Music, Amazon Music, YouTube Music, Tidal, and SoundCloud.

Pre-release strategy is where most independent artists fall short. We build a 4-6 week pre-release campaign that includes teaser content, pre-save links, social media countdowns, and press outreach. For Punjabi music artists — which is our specialty given our Chandigarh base — we tap into regional media outlets, radio stations, and cultural communities that drive initial momentum.

02

Music Marketing: Getting Your Track Heard in a Crowded Market.

Over 100,000 tracks are uploaded to Spotify every single day. Getting heard requires more than talent — it requires marketing. Our approach combines algorithmic playlist pitching (Release Radar, Discover Weekly triggers), editorial playlist submissions, and influencer seeding. We analyse your listener demographics and target playlists where your music fits naturally rather than forcing placements that don't convert.

Beyond playlists, we run targeted social media campaigns using Meta Ads and YouTube Ads to reach listeners based on genre preferences, artist affinity, and geographic targeting. Our Chandigarh team has particular expertise in promoting Punjabi, Hindi, and South Asian music, with connections to music bloggers, YouTube channels, and cultural influencers who amplify reach authentically.

03

Independent Artist vs Label: Making the Right Choice.

The music industry has shifted dramatically in favour of independent artists. You keep 100% of your royalties, maintain creative control, and own your masters. However, labels offer funding, industry connections, and promotional machinery that independent artists must build themselves. TML bridges this gap — providing label-level marketing and distribution services while you retain full ownership.

For artists in the early stages, we recommend starting independent and building a catalogue of 5-10 released tracks with consistent branding and marketing. This establishes your market presence and streaming history, which becomes valuable whether you choose to remain independent or negotiate from a position of strength with a label later.

Industries

We serve every industry.

Our music release & promotion expertise spans across sectors — from startups to enterprise.

01E-Commerce & Retail—
02Real Estate & Property—
03Healthcare & Wellness—
04Education & EdTech—
05Technology & SaaS—
06Hospitality & Travel—
07Financial Services—
08Professional Services—
09FMCG & Consumer Goods—
10Manufacturing & B2B—
11Media & Entertainment—
12Non-Profit & NGO—

Transparent Pricing

Music Release & Promotion Pricing & Investment

Music release packages from $500 including distribution across 150+ platforms. Promotion and playlist pitching from $750. Complete release strategy with pre-release campaign, distribution, and 30-day post-launch promotion from $1,500. Free consultation for first-time artists.

Get a Custom Quote

Verified Google Reviews

4.9

350+ reviews

across 2 locations

What Our Clients Say.

G

Gurpreet Sandhu

Managing Director, Sandhu Properties

“We were spending almost 2 lakhs a month on Google Ads with barely any leads. TML rebuilt our campaigns from scratch — within 60 days our cost per lead dropped by 40% and we started getting 8-10 qualified calls a day. Genuinely wish we had found them sooner.”

Google Ads
N

Natasha D'Souza

Founder, Bloom Interiors

“Our old website looked like it was built in 2015. TML designed a completely new site that actually represents who we are. Within a month of launch, we noticed people spending way more time on the site and our inquiry form submissions doubled.”

Website Development
A

Advocate Rajesh Mehra

Senior Partner, Mehra & Associates

“I run a small law firm and had zero online presence. TML set up our Google Business Profile, built local landing pages, and ran a targeted SEO campaign. Six months later we rank on page one for 'lawyer in Chandigarh' and three other terms. Real results.”

SEO
H

Harman Brar

Owner, The Urban Kitchen

“What impressed me most was how they actually understood our restaurant business. They didn't just run ads — they built a whole strategy around weekday offers, Google Maps optimization, and Instagram content. Our weekday footfall went up by about 35%.”

Social Media Marketing
S

Simran Kaur

Marketing Head, CloudNine EduTech

“I had been working with another agency for over a year and my website wasn't ranking for anything meaningful. Switched to TML and within four months they had us on page one for our top five keywords. The difference in organic traffic has been night and day.”

SEO
A

Ankit Verma

Co-Founder, PureRoots Organics

“TML handled our complete rebrand — logo, brand guidelines, packaging, everything. They took the time to actually understand our vision instead of just delivering generic templates. Our new packaging alone has gotten us into two new retail chains.”

Branding
T

Tanya Malhotra

Director, Glow Skin Clinic

“We needed someone to manage our social media because honestly we had no time for it. TML took it over completely — content planning, design, posting, engagement. Our Instagram went from 1,200 followers to over 11,000 in about eight months. The quality of content they put out is genuinely impressive.”

Social Media Marketing
J

Jaskaran Gill

Independent Artist, Gill Music

“We launched a new Punjabi track and TML handled the entire digital promotion — Spotify pitching, Instagram reels strategy, YouTube ads. The song crossed 500K streams in the first month. These guys really understand the music industry.”

Music Release & Promotion
M

Mark Thompson

Owner, Thompson Roofing Co.

“I was skeptical about hiring a marketing agency from India for our Edmonton-based business, but TML proved me wrong. They understood the Canadian market, delivered on time every single week, and our lead generation has gone up by 3x since we started working together.”

Lead Generation

Chandigarh HQ

4.9⭐ · 250 reviews

Edmonton Office

5⭐ · 100 reviews

02/Awards & partnerships

Awards from the industry. Trust from the platforms.

0+co-signs
& certifications
i.Awards & certified partners12 highlights
01Award · 2026
Top GenAI Company — Clutch · 2026 leader

Top GenAI Company

Clutch · 2026 leader

02Certified partner

Google Ads

Performance & search

03Award · 2024
Red Herring Winner — Top 100 Asia

Red Herring Winner

Top 100 Asia

04Certified partner

Microsoft

Cloud & enterprise

05Certified partner

Shopify

Commerce builds

06Award · 2024
Flutter Service Award — App development excellence

Flutter Service Award

App development excellence

07Certified partner

WordPress

CMS & enterprise web

08Certified partner

ChatGPT

AI workflow partner

09Award · 2025
Top Clutch · App Dev — Verified industry leader

Top Clutch · App Dev

Verified industry leader

10Certified partner

Gemini

Google AI partner

11Certified partner

Google Cloud

Infra & data

12Certified partner

Bing Ads

Microsoft advertising

ii.Compliance & security
ISO 9001 certification
ISO 9001
ISO 27001 certification
ISO 27001
ISO Certified certification
ISO Certified
SOC II Type II certification
SOC II Type II

FAQ

Common questions.

Do you handle distribution?

+

Yes, we partner with leading distributors to get your music on all major streaming platforms worldwide.

How far in advance should I plan a release?

+

We recommend starting 6-8 weeks before your release date for maximum promotional impact.

Can you help with music video production?

+

Absolutely. We handle everything from concept and storyboard to filming, editing, and distribution.

What genres do you work with?

+

We work with all genres — Pop, Hip-Hop, Punjabi, EDM, Indie, Classical, and more.

Free Consultation

Tell us about your project

Get a free strategy call for Music Release & Promotion. No obligations.

Verified Credentials & Sources

Independently rated and certified across the platforms our work runs on — verifiable on the source directories below.

  • ClutchVerified Reviews
  • GoogleBusiness Profile
  • LinkedInCompany Page
  • Google Search CentralSEO Standards
  • Meta BusinessAds Standards

Ready to grow with music release & promotion?

Let's build a strategy that drives real results. Free 30-minute call, no obligations — just answers.

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Talk to a TML strategist about Music Release & Promotion

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Available In

Music Release & Promotion by city.

Music Release & Promotion in DelhiMusic Release & Promotion in MumbaiMusic Release & Promotion in BangaloreMusic Release & Promotion in LondonMusic Release & Promotion in New YorkMusic Release & Promotion in DubaiMusic Release & Promotion in ChandigarhMusic Release & Promotion in Pune
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