Music Release & Promotion.
Get your music heard by millions.
We help independent artists and labels launch their music with maximum impact. From distribution setup to social media campaigns, playlist pitching, and PR — we handle the business so you can focus on creating.
Songs Released
Total Streams
Playlist Placements
Artists Managed
What We Offer
Our Music Release & Promotion Services.
Distribution Setup
Get your music on Spotify, Apple Music, YouTube Music, Tidal, and 150+ platforms worldwide. We handle metadata optimization, release scheduling, and platform-specific requirements to ensure your music is available everywhere your listeners are.
Playlist Pitching
Strategic pitching to editorial, algorithmic, and independent playlists for maximum stream exposure. Our team crafts compelling pitch narratives and leverages curator relationships to secure placements that drive sustained listening growth.
Social Media Campaigns
Pre-release buzz, launch day activation, and sustained promotion campaigns across all platforms. We create shareable content including teasers, behind-the-scenes clips, lyric videos, and fan engagement posts that build anticipation and drive streams.
Music Video Production
Concept development, filming direction, and post-production for visually stunning music videos. Our creative team brings your musical vision to life with cinematic storytelling that enhances the listening experience and boosts audience engagement.
PR & Press Coverage
Media outreach to music blogs, magazines, and online publications for reviews and features. We write professional press releases, pitch to relevant journalists, and secure coverage that builds your credibility and introduces your music to new audiences.
Artist Branding
Complete artist identity development — visual branding, EPK creation, and social media aesthetics. We craft a cohesive artist image that tells your story, resonates with your target audience, and sets you apart in a crowded musical landscape.
Why Music Release & Promotion
Why Your Business Needs Music Release & Promotion.
Releasing music in today's streaming-first world requires more than just uploading tracks to a distributor. At TML Agency in Chandigarh, we provide complete music release strategies that cover distribution setup, playlist pitching, social media campaigns, and press outreach. Our team has helped launch over five hundred songs, generating more than fifty million streams for independent artists and labels worldwide.
Our playlist pitching service is built on relationships with curators and a deep understanding of algorithmic discovery on Spotify, Apple Music, and YouTube Music. We prepare editorial-quality pitch packages, target genre-specific playlists, and time submissions strategically to maximize your chances of placement. For Punjabi music artists, we have specialized connections with regional playlist curators and media outlets that amplify reach within the community.
From pre-release buzz building to sustained post-launch promotion, we manage every aspect of your music marketing. Our services include social media content creation, influencer partnerships, YouTube premiere strategies, and paid advertising campaigns. Based in Chandigarh, with deep roots in the Punjabi music community, TML understands the cultural nuances and audience behaviour that drive success in this vibrant and competitive industry.
How to Release Music Professionally: Distribution to Promotion.
Releasing music in 2026 is more accessible than ever — but standing out requires strategy. The process starts with choosing the right distributor (DistroKid, TuneCore, CD Baby) and ensuring your metadata, ISRC codes, and cover art meet platform specifications. At TML, we handle the entire distribution setup across 150+ platforms including Spotify, Apple Music, Amazon Music, YouTube Music, Tidal, and SoundCloud.
Pre-release strategy is where most independent artists fall short. We build a 4-6 week pre-release campaign that includes teaser content, pre-save links, social media countdowns, and press outreach. For Punjabi music artists — which is our specialty given our Chandigarh base — we tap into regional media outlets, radio stations, and cultural communities that drive initial momentum.
Music Marketing: Getting Your Track Heard in a Crowded Market.
Over 100,000 tracks are uploaded to Spotify every single day.
Over 100,000 tracks are uploaded to Spotify every single day. Getting heard requires more than talent — it requires marketing. Our approach combines algorithmic playlist pitching (Release Radar, Discover Weekly triggers), editorial playlist submissions, and influencer seeding. We analyse your listener demographics and target playlists where your music fits naturally rather than forcing placements that don't convert.
Beyond playlists, we run targeted social media campaigns using Meta Ads and YouTube Ads to reach listeners based on genre preferences, artist affinity, and geographic targeting. Our Chandigarh team has particular expertise in promoting Punjabi, Hindi, and South Asian music, with connections to music bloggers, YouTube channels, and cultural influencers who amplify reach authentically.
Independent Artist vs Label: Making the Right Choice.
The music industry has shifted dramatically in favour of independent artists. You keep 100% of your royalties, maintain creative control, and own your masters. However, labels offer funding, industry connections, and promotional machinery that independent artists must build themselves. TML bridges this gap — providing label-level marketing and distribution services while you retain full ownership.
For artists in the early stages, we recommend starting independent and building a catalogue of 5-10 released tracks with consistent branding and marketing. This establishes your market presence and streaming history, which becomes valuable whether you choose to remain independent or negotiate from a position of strength with a label later.
Our Work
Music Release & Promotion Work We're Proud Of.
Food advertising design — fried chicken campaign with bold typography
Social media campaign grid design — promotional posts with consistent branding
AI brand advertising — creative parachute concept campaign
Digital agency social media feed — blue and orange brand identity
Brand Instagram feed design — curated lifestyle product photography
Podcast social media grid design — astrology brand with cosmic theme
Transparent Pricing
Music Release & Promotion Pricing & Investment
Music release packages from $500 including distribution across 150+ platforms. Promotion and playlist pitching from $750. Complete release strategy with pre-release campaign, distribution, and 30-day post-launch promotion from $1,500. Free consultation for first-time artists.
Get a Custom QuoteOur Process
How Our Music Release & Promotion Process Works.
Pre-Release
Build anticipation with teasers, pre-save campaigns, and audience engagement 4-6 weeks before launch.
Distribution
Set up distribution across all major platforms with proper metadata and release scheduling.
Launch
Coordinated release day push across social media, playlists, PR outreach, and paid promotions.
Promote
Sustained promotion with content marketing, influencer partnerships, and targeted ad campaigns.
Analyze
Track streaming data, audience growth, and campaign performance to inform future releases.
FAQ
Music Release & Promotion Questions Answered.
Do you handle distribution?+
How far in advance should I plan a release?+
Can you help with music video production?+
What genres do you work with?+
Ready to elevate your music release & promotion?
Let's discuss how our music release & promotion services can help grow your business. Get a free consultation today.
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