Google Ads Budget Calculator

Plan your Google Ads spend with confidence. A real estate developer in Delhi wanted 50 qualified leads a month. Before spending a rupee, this calculator showed them they needed roughly ₹1.2L/month given the CPC in their keyword set — not the ₹30K they had budgeted. That reality check saved them from a campaign that would have burned out in week two. Enter your industry, target leads per month, and average cost-per-click to get a clear picture of your required budget, expected click volume, and estimated cost per lead. The numbers come from real campaign benchmarks, not guesses.