How a Vancouver E-Commerce Brand Scaled Google Shopping to 4x Revenue.

The Challenge

This Vancouver outdoor lifestyle brand had Google Shopping campaigns running for over a year but had never properly invested in feed quality or campaign structure. ROAS sat at 1.8x — profitable, but well below what well-managed Shopping campaigns should deliver in their category.

The product feed was the core problem: missing GTINs, incorrect Google product categories, no custom labels for margin or seasonality, and product titles that didn't reflect how customers actually searched. Performance Max was not in use. Product pages converted at 1.1% — meaning the potential upside from better campaigns was being limited by the website itself.

Our Approach

We rebuilt the product feed from scratch, adding GTINs for all eligible products, correcting product type hierarchies, and adding custom labels for margin tier (high / medium / low) and seasonality (in-season / off-season). A supplemental feed dynamically updated product titles to match high-volume search queries identified in the search terms report.

Performance Max campaigns were structured with asset groups segmented by product category — hiking gear, camping equipment, apparel, footwear — each with tailored creative assets and audience signals. Margin-based bidding ensured the algorithm prioritised high-margin SKUs.

Parallel CRO sprints on product pages tested image count (6 vs. 10 images), review display position, and size guide placement. The winning combination lifted conversion rate from 1.1% to 2.4% — more than doubling the return on every ad click.

Results

Google Shopping revenue grew 4x in seven months. ROAS improved from 1.8x to 3.4x. Cost per sale fell 35%. The channel now accounts for the brand's single largest revenue stream.