Authors & Contributors

Raman Makkar is the co-founder of Town Media Labs and has been building brands and driving organic growth since 2010 — 15+ years in the trenches of SEO and digital strategy. He runs the agency out of Chandigarh with a satellite studio in Edmonton and has personally led search campaigns for 500+ businesses across real estate, e-commerce, education, and professional services. Raman lives inside Google Search Console and Looker Studio; if a Chandigarh business is stagnating in the SERPs, he usually knows why within an hour of pulling the data. Reach him directly: India +91 98726 48209 · International +1 (403) 604-8692.

Town Media Labs (TML Agency) is a full-service branding and digital marketing agency founded in Chandigarh in 2010. Our 70-person team — designers, developers, SEO strategists, paid-media specialists, and video producers — has worked with 500+ brands across India and North America. Every article from the TML Editorial Team goes through our in-house fact-check and SEO review process before it goes live, combining current GA4 data and Search Console signals with hands-on client experience.

Arvinder Singh co-founded Town Media Labs in 2010 and has spent 15+ years dissecting how search engines reward — and punish — websites. His specialties are technical SEO and content architecture: crawl budget optimisation, Core Web Vitals, structured data, and building the kind of topical authority that holds rankings through algorithm updates. Based in Chandigarh, Arvinder has guided SEO strategy for brands in e-commerce, real estate, and SaaS verticals, and spends a lot of his week inside Screaming Frog and Search Console looking for the gaps competitors miss.

Taran has been shaping brand identities at TML Agency since 2017, giving him 8+ years of hands-on experience translating a founder's vision into something a customer actually feels. His focus is brand positioning and visual identity — naming, messaging hierarchy, logo systems, and the full brand guidelines that keep a growing company consistent across every touchpoint. He has developed identities for startups in the Mohali tech corridor as well as mid-market businesses scaling across North India, and he runs the sales function at TML so he understands how brand investment converts to pipeline. His go-to tool for presenting brand systems is Figma.

Harman has been managing paid media and project delivery at TML Agency since 2019, accumulating 6+ years of experience running campaigns where every rupee has to answer for itself. He oversees Google Ads, Meta (Facebook and Instagram), and LinkedIn campaigns for clients in e-commerce, real estate, and education — verticals where cost-per-lead economics are unforgiving. He has helped brands achieve 300%+ ROI improvements by pairing tight audience segmentation with relentless creative testing, and he tracks everything in GA4 and Looker Studio so clients see exactly what their ad spend is doing. Based out of Chandigarh.

Cristi joined TML Agency in 2020 and has spent 5+ years at the intersection of design and content — writing that ranks in Search and visuals that stop the scroll. She specialises in long-form SEO content and UI copywriting for B2B brands and D2C e-commerce, two verticals where the gap between good writing and mediocre writing shows up directly in conversion rates. Her process starts in Figma (wireframes before words) and ends with a piece that has a clear search intent match, proper heading hierarchy, and internal links that actually make sense to a human reader. She writes most of the blog content for TML's Chandigarh and Mohali clients.