Authors & Contributors

I started Town Media Labs in Chandigarh in 2010 because I believed most agencies were selling strategy decks instead of results. Fifteen-plus years later, I've personally led growth campaigns for 500+ brands across India, Canada, the US, the UK, Australia, New Zealand, and the UAE — spanning real estate, e-commerce, education, SaaS, and professional services. My work sits at the intersection of SEO, performance marketing, and brand systems: getting a business found, trusted, and chosen. I still pull the Search Console data myself before every client call. If you want to talk growth, reach me directly.

Town Media Labs (TML Agency) is a full-service branding and digital marketing agency founded in Chandigarh in 2010. Our 70-person team — designers, developers, SEO strategists, paid-media specialists, and video producers — has worked with 500+ brands across India and North America. Every article from the TML Editorial Team goes through our in-house fact-check and SEO review process before it goes live, combining current GA4 data and Search Console signals with hands-on client experience.

Arvinder Singh co-founded Town Media Labs in 2010 and has spent 15+ years dissecting how search engines reward — and punish — websites. His specialties are technical SEO and content architecture: crawl budget optimisation, Core Web Vitals, structured data, and building the kind of topical authority that holds rankings through algorithm updates. Based in Chandigarh, Arvinder has guided SEO strategy for brands in e-commerce, real estate, and SaaS verticals, and spends a lot of his week inside Screaming Frog and Search Console looking for the gaps competitors miss.

Taran has been shaping brand identities at TML Agency since 2017, giving him 8+ years of hands-on experience translating a founder's vision into something a customer actually feels. His focus is brand positioning and visual identity — naming, messaging hierarchy, logo systems, and the full brand guidelines that keep a growing company consistent across every touchpoint. He has developed identities for startups in the Mohali tech corridor as well as mid-market businesses scaling across North India, and he runs the sales function at TML so he understands how brand investment converts to pipeline. His go-to tool for presenting brand systems is Figma.

Harman has been managing paid media and project delivery at TML Agency since 2019, accumulating 6+ years of experience running campaigns where every rupee has to answer for itself. He oversees Google Ads, Meta (Facebook and Instagram), and LinkedIn campaigns for clients in e-commerce, real estate, and education — verticals where cost-per-lead economics are unforgiving. He has helped brands achieve 300%+ ROI improvements by pairing tight audience segmentation with relentless creative testing, and he tracks everything in GA4 and Looker Studio so clients see exactly what their ad spend is doing. Based out of Chandigarh.

Cristi joined TML Agency in 2020 and has spent 5+ years at the intersection of design and content — writing that ranks in Search and visuals that stop the scroll. She specialises in long-form SEO content and UI copywriting for B2B brands and D2C e-commerce, two verticals where the gap between good writing and mediocre writing shows up directly in conversion rates. Her process starts in Figma (wireframes before words) and ends with a piece that has a clear search intent match, proper heading hierarchy, and internal links that actually make sense to a human reader. She writes most of the blog content for TML's Chandigarh and Mohali clients.

I've spent ten years inside crawlers, log files, and Search Console dashboards — and the pattern I keep finding is that most ranking problems are infrastructure problems, not content problems. At TML I lead technical SEO audits, site architecture reviews, and schema markup builds across our India D2C and Canadian local SEO accounts. I obsess over crawl efficiency, Core Web Vitals, and the kind of structured data that actually moves rich-result eligibility. If a page isn't getting indexed or isn't converting organic traffic, I want to know exactly why before we touch a single piece of copy.

Twelve years of paid media teaches you one thing fast: the budget is never the problem — the thesis is. I've scaled Google Ads accounts from seed stage to eight-figure spend, run Meta creative testing frameworks across Indian D2C categories, and built attribution models for international B2B accounts where the sales cycle stretches months. At TML I lead the performance marketing function, which means I'm accountable for the numbers that actually appear on client dashboards. I use mixed-media modeling to allocate budgets and I don't believe in vanity metrics — every campaign starts with a clear cost-per-acquisition target.

After eleven years working on brand audits, identity systems, and rebrands across D2C, fashion, and B2B SaaS, I've learned that most brand problems surface at launch — but root in positioning decisions made months earlier. At TML I lead the brand strategy practice: naming, messaging architecture, visual identity systems, and packaging design. My process is research-first — I don't touch a logo or a tagline until I understand who the brand is actually competing with and what emotional territory is genuinely ownable. The brands I'm proudest of are the ones that stayed consistent three years after we handed over the guidelines.

I came into content strategy from journalism, which means I learned early that the first draft is never the point — the edit is. Eight years later I run content strategy at TML, covering long-form SEO content, B2B thought leadership, editorial calendar planning, and content audits for clients who've accumulated years of underperforming pages. I've built AI-augmented editorial workflows that let small teams produce research-backed content at scale without losing the voice that makes a brand distinctive. My rule is simple: write for the reader, optimise for the engine, and never confuse the two jobs.