Backlink Monitoring Spreadsheet

Link building is slow, expensive work. Losing track of a hard-won backlink because no one checked whether it was still live is a common and avoidable mistake. This spreadsheet gives you a centralised record of every backlink in your profile, whether you built it or it came organically.

The main tab captures URL, linking domain, DA/DR, anchor text, link type (dofollow/nofollow), discovery date, status (live, lost, pending), and last checked date. A secondary tab covers your outreach pipeline — prospects, contact info, outreach stage, and follow-up schedule — so link building and link monitoring live in one file.

There's a summary dashboard tab that calculates totals by status and link type, giving you a quick picture of your backlink health without opening Ahrefs. It uses basic COUNTIF formulas that work in Excel and Google Sheets.

Designed for link builders who work across multiple clients or multiple campaigns simultaneously and need a source of truth that isn't locked inside a paid tool.