Full Definition
Anchor text is the clickable text that forms a hyperlink. If you read 'learn more about our SEO services' and click on 'SEO services,' those two words are the anchor text. When another website links to yours, the words they use as anchor text are a strong signal to Google about the topic of the page being linked. Types of anchor text: - **Exact match**: Uses the target keyword directly ('SEO agency Chandigarh') - **Partial match**: Contains part of the keyword ('our Chandigarh agency helps with SEO') - **Branded**: Uses your company name ('Town Media Labs') - **Generic**: Vague phrases like 'click here' or 'read more' - **Naked URL**: The URL itself used as the link text A natural link profile has a mix of all these types. Sites that have an unnaturally high proportion of exact-match anchor text — especially from paid or manipulated links — are at risk of a Google penalty. For internal links (links within your own site), anchor text is something you fully control and should optimise deliberately. When linking to your 'Google Ads Management' service page from a blog post, use 'Google Ads management' as the anchor text rather than 'click here.' Actionable tip: Audit your internal links once per quarter. Replace all 'click here,' 'read more,' and 'learn more' anchor texts with descriptive keyword-rich phrases that reflect what the destination page is actually about.