80-Point Website Pre-Launch QA Checklist

Website launches fail in predictable ways: broken forms, missing redirects, unoptimised images, wrong analytics configuration, or pages accidentally left out of the sitemap. This checklist is built from real post-launch incident reviews to prevent the issues that come up most often.

It's structured across eight sections. Design and Responsiveness checks that every template renders correctly on mobile, tablet, and desktop. Content and Copy checks for placeholder text, broken image alt attributes, and consistent tone. Functionality tests every form, CTA, navigation link, and search feature. Performance checks image formats, lazy loading, and caching headers. SEO verifies title tags, meta descriptions, canonical tags, robots.txt, XML sitemap, and structured data. Security checks HTTPS, SSL validity, and contact form spam protection. Analytics confirms Google Analytics 4, Google Search Console, and conversion tracking are all firing. Legal covers privacy policy, cookie consent, and terms pages.

Each item has a pass/fail checkbox and a notes field. The checklist is designed to be completed by two people — a developer and a non-developer — to catch issues that a single reviewer's familiarity would cause them to miss.