Shopify Store Launch Readiness Checklist

A Shopify store can be built quickly, but launching without checking the basics leads to real problems: failed payments, incorrect tax settings, poor product page SEO, and missing Google Analytics. This checklist gives you a structured review to run before removing the password page.

It covers every area of a Shopify launch. Store Settings checks domain connection, business information, legal pages, and notification emails. Products and Collections checks for complete product descriptions, accurate pricing, image quality, alt text, and variant configuration. Payments verifies that Shopify Payments or your chosen gateway is set up correctly, test mode is off, and checkout is working. Shipping confirms that rates are configured for all target regions and that free shipping thresholds are set correctly if applicable.

The SEO section checks page titles, meta descriptions, URL structure, sitemap submission to Google Search Console, and structured data for products. Analytics verifies Google Analytics 4 installation, purchase event tracking, and Google Merchant Center connection for Shopping ads. A final Apps and Integrations section confirms that all installed apps are working and not creating page speed issues.

The checklist assumes a standard Shopify setup — it notes where configurations differ for Shopify Plus.