Visual Identity Moodboard Template

Starting a visual identity project without a shared visual reference leads to misaligned expectations and expensive revision rounds. A structured moodboard aligns stakeholders on direction before a pixel is designed.

This Notion template is built for the pre-design discovery phase. It has five sections: Inspiration (links and embedded images from external references), Colour Direction (palette options with hex codes and notes on mood), Typography Direction (font pairing options with usage examples), Photography Style (imagery tone and subject matter direction), and Competitors to Reference or Avoid (what the visual landscape looks like in the category).

Each section has a brief prompt and a notes area for capturing feedback. The template is designed to be shared with clients or stakeholders for async review — they can comment directly in Notion without needing a design tool.

There's also a "what this is not" section at the top, which sets expectations that a moodboard is directional, not prescriptive — a common confusion that derails brand projects before they start.

Works alongside the Brand Positioning Canvas as part of a complete discovery toolkit.