Local SEO Launch Checklist
Local SEO has a clear sequence: get the foundations right before trying to earn rankings. This checklist gives you that sequence in a logical order so nothing is skipped during a new local SEO setup or a move to a new location.
The checklist starts with Google Business Profile — category selection, service areas, hours, photos, and Q&A. It then covers NAP (Name, Address, Phone) consistency across the website and key directories, citation building on the highest-authority platforms, on-page local signals (location pages, localBusiness schema, embedded map), and review generation strategy.
There are also sections on technical basics that affect local performance: mobile usability, page speed, and HTTPS. The final section covers tracking setup — Google Search Console, Google Analytics 4, and call tracking — so you can measure results from day one.
Each item is rated by priority (must-do vs. nice-to-have) so you know where to focus limited time. Works for single-location businesses and multi-location setups, with a note on how the process scales for multiple branches.
What you get
- Google Business Profile setup and optimisation steps
- NAP consistency audit across website and directories
- Top 15 citation sources with submission links
- LocalBusiness schema implementation guide
- Review generation strategy and response templates
- Tracking and reporting setup checklist
Who it's for: Local business owners, marketing managers, and agencies onboarding new local SEO clients.
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