Google Ads Monthly Budget Tracker

Managing Google Ads spend across multiple campaigns without a budget tracker leads to overspend surprises or underutilised budgets — both of which affect results and client relationships.

This spreadsheet gives you a monthly view of planned versus actual spend by campaign, with daily pacing calculations that show whether you're on track to hit or miss your monthly target. It's designed for accounts with 2–20 campaigns and works for single-client or multi-client setups.

The main tab has a campaign-level input section where you enter the monthly budget allocation per campaign. A daily spend log connects to a pacing formula that updates automatically when you paste in your daily spend data from the Google Ads interface or a scheduled report. The forecast column projects month-end spend based on current burn rate.

A secondary tab tracks performance alongside spend — CPC, conversions, CPA, and ROAS — so you can see whether a campaign is worth its budget, not just whether it's on pace.

Useful for freelancers managing client accounts and in-house teams reporting to finance on a monthly basis.