90-Day Social Media Content Calendar

Posting consistently on social media requires planning at least a few weeks ahead. A reactive approach — deciding what to post the morning of — leads to gaps, repetitive content, and missed opportunities around timely events.

This calendar covers 90 days across four platforms: Instagram, LinkedIn, Facebook, and X. Each row represents a single post with columns for date, platform, content pillar (educational, promotional, social proof, behind-the-scenes), post format (image, carousel, reel/video, text), caption draft, visual asset description, hashtags, and publication status.

The template includes a content pillar guide tab explaining how to balance post types across a week — the ratio of educational to promotional to community content — and a monthly theme planner for aligning content with campaigns, product launches, or seasonal moments.

There's also a best-times-to-post reference tab based on published platform data, a hashtag bank tab for storing researched tags by category, and a performance tracking tab for logging reach, engagement, and follower change per week.

Provided as an Excel file with all platform tabs linked to the master calendar.