Brand Launch Checklist
A brand launch involves more moving parts than most teams anticipate. Assets get delivered but not applied. Teams use old logos for months. The website update goes live before the social profiles are updated. This checklist keeps the rollout coordinated.
It's structured in three phases: Pre-Launch (asset review, stakeholder alignment, digital asset preparation), Launch Day (go-live sequence, announcement publishing, internal communications), and Post-Launch (audit all touchpoints, monitor reception, archive old assets).
The Pre-Launch section covers final asset delivery review — print-ready files, web-optimised formats, social profile dimensions, favicon, email signature — and a stakeholder sign-off process. The digital touchpoints section lists every online location that needs updating, from the website and Google Business Profile to email footers and LinkedIn company page.
Launch Day has a sequenced to-do list with timing suggestions so the team isn't publishing the announcement before the website is live. The Post-Launch section includes a 30-day follow-up checklist to catch missed touchpoints and document learnings.
Useful for in-house brand teams and agencies managing a rebrand or new brand launch.
What you get
- Pre-launch asset and stakeholder review checklist
- Digital touchpoints list (40+ locations to update)
- Launch day sequence with timing guide
- Internal and external announcement templates
- 30-day post-launch audit checklist
Who it's for: Brand managers and agency project managers coordinating a new brand or rebrand rollout.
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